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Digital marketing is the promotion of brands to connect with potential customers through the internet. It involves brands using digital communication channels such as search engines, social media, email, websites, and AI to promote their products. For example, ecommerce brands can promote and sell their products through social media.
Digital marketing offers several benefits, including increased brand visibility, targeted marketing, measurable results, and cost-effectiveness. It allows you to better understand your customers, to reach them more effectively, and to build a strong, loyal following.
YES! If you want your ecommerce business to stay competitive in 2023, then you need to be investing in all the latest digital marketing tools and technologies. This includes embracing new technologies like AI and VR to promote your brand.
The different types of digital marketing include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Since there are so many different aspects to digital marketing, it’s important to have a clear strategy in place for your ecommerce brand. Your strategy should act as a roadmap, guiding your efforts in a clear path.
You can measure the success of your digital marketing campaigns using metrics such as website traffic, conversion rate, click-through rate, and return on investment (ROI). It’s important to set clear goals before launching your campaigns and then measure your results to determine if you achieved them.
For example, there’s no use posting about your ecommerce brand on social media if you aren’t paying attention to your followers. Read our blog How to Track ROI on Social Media to learn more.
Search Engine Optimisation is the process used to optimise a website’s technical configuration, content relevance, and link popularity, so that tes pages can become more easily findable. Basically, the better your website is, the higher your page will rank in search results. This is important to drive traffic to your website and give you credibility.
For example, there’s no use posting about your ecommerce brand on social media if you aren’t paying attention to your followers. Read our blog How to Track ROI on Social Media to learn more.
You can improve your search engine rankings through SEO techniques such as keyword research, on-page optimisation, and link building. Read our blog What is On-Page SEO? to learn more about how to improve your SEO.
For example, there’s no use posting about your ecommerce brand on social media if you aren’t paying attention to your followers. Read our blog How to Track ROI on Social Media to learn more.
To create effective social media marketing campaigns for your ecommerce business, you should:
- Identify your target audience
- Choose the right social media platforms
- Create a strategy
- Share engaging content
- Listen to the conversation about your brand
- Monitor your metrics regularly
For example, there’s no use posting about your ecommerce brand on social media if you aren’t paying attention to your followers. Read our blog How to Track ROI on Social Media to learn more.
Content marketing is a form of digital marketing that involves creating and sharing valuable content to attract and retain a target audience. It creates a narrative for content to
connect with audiences.
Content marketing relies on valuable, relevant and consistent content to attract, engage and
delight customers. This includes educational resources, articles, videos, entertainment and
webinars that answer specific questions customers have. For example, you could create how-to videos to demonstrate your products and build interest in your ecommerce brand.
Content marketing can boost factors like brand awareness, sales, reach, and interactions and build loyalty between customers and brands.
To create effective content to promote your products and your ecommerce business, you should follow a simple process. For example, it could look like this:
- Define your goal
- Choose your buyer persona
- Run an audit of your current content
- Choose a content management system
- Brainstorm ideas
- Determine the types of content you want to create
- Publish and share your content
- Measure and analyse results
- Refine your content to improve results
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your ecommerce company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
To improve your website's user experience, you should focus on website design, navigation, loading speed, mobile responsiveness, and security.
Artificial Intelligence is redefining marketing as we know it. With AI, repetitive tasks like writing content, asking customer queries, and providing customer support, can be sped up and automated.
For ecommerce brands, AI brings many benefits. It can:
- Provide personalised and interactive shopping experiences
- Improve security and reduces credit card fraud risk
- Forecast future demands
- Help you determine the right price
- Provide insight into your customers (through collecting data and machine learning)
- Enhance your customer’s experience
- Drive product discovery and customer decision making
Interested in AI? Try these articles:
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